Design Your Next Event Takeaways To Engage Millennials
In today’s world, the simple question of “What do my attendees want to take away from my event?” becomes more complex when you remember that the majority of your attendees are millennials. For Baby Boomers and Generation X, most of business men and women of those generations would enjoy a high quality pen or a pocket calendar with your logo on it in addition to the detailed information presented through speakers at podiums and videos on projection screens. The takeaway items they receive at your event are used on a daily basis: in a meeting, in the line of a grocery store, at a restaurant, etc. Not only are they useful merchandise that your attendee will love you for handing out at no cost to them, but it’s free publicity for your company or organization. But does this basic presentation and free pen work for Millennials?
What do Millennials Want From Your Event?
Millennials are known to expect to be entertained from the moment they arrive for registration to the second they walk out the door to head home. Interactive technology, like LED screens, event apps, and lighting displays, keep their attention. It’s crucial to develop a seamless event experience that they will remember forever with distinct moments that they can capture and share with others.
While a pen may be useful every now and then to a 20-something or 30-something, a pocket calendar is close to obsolete for the younger generation. That’s what an iPhone is for, right? This crowd wants to see opportunity to engage in social media trends and create memories that they can talk about for years to come. Their takeaways are in the form of a picture posted on Instagram with your event’s personalized #hashtag in the caption or a new BPA-free water bottle with a design as unique as those EOS lip balm balls everyone fell in love with.
That Instagram photo probably received a handful of likes in a matter of a few minutes and reached an audience of hundreds, based on the number of followers that one single attendee has. That water bottle will be walked through the various halls of multiple colleges and businesses in your area and taken to the gym and gawked over by his or her envious peers that are jealous they didn’t make an appearance at your event. You’ve started a new trend, gotten your name out across various social media platforms and into conversations you may not have been a part of before, and you are now the hip, new thing that everyone between the ages of 22 and 37 want to be a part of. This is way more exciting than a pen left at a restaurant or a pocket calendar that is lost in the bottom of a briefcase.
Display Your Social Media Campaigns In Real-Time
Social Walls have taken social media interaction above and beyond at your event. It highlights that instant gratification that millennials are attracted to. Created with the social media pieces created by attendees and event supporters, there is a live feed displayed at your event that combines tweets, Instagram photos, and Facebook posts all into an oversized collage that is customizable to the colors and theme of your company or event. Not only were the attendees able to see what others at the event were saying, but everybody’s followers got a look into the fun that was taking place and word spread like wildfire that anyone who wasn’t in attendance was surely missing out.
Don’t stress out. It’s always smart to do your research to find what event options are best for your attendees or consider working with an event management company to bridge the gap between the generations and attract all ages to your upcoming events.