Live Streaming: Everything You Need To Know About Live Streaming Services
Live streaming is a great way to share your event with people who can’t physically be there. Live streaming allows you to offer a live video feed and “stream” what happens at your event over the internet to computers and mobile devices. People can watch your event live online, which helps build awareness for your company, your event and your brand.
When you consider options that allow your event to reach those that cannot physically be in attendance, you want to be clear about what live streaming services are right for your event. When it comes to live streaming, there are lots of terms and lingo thrown around. Here’s a breakdown of the different types of live streaming services.
Livestream / Live stream
An event being broadcast in real time. Livestream is also the name of a company that provides streaming hardware, software and OVP (online video platform) services.
The broadcast of an event over the internet. This is generally a one-way presentation. A webcast can be live or on-demand. Video quality is typically high quality, and there can be a varying amount of delay. Webcasts are easily viewed on desktop, mobile devices, and TV-connected streaming devices, and are frequently used for music and sporting events.
An interactive, informational broadcast of media over the internet. This type of live stream frequently includes viewer registration, slide presentations, video, remote viewer Q&A, polling and chat. Webinars typically trade a reduction in video quality for very little delay.
Web conference / Videoconference (VC)
Use of videotelephony technology for a meeting between remote participants. A web conference is a conference call with pictures while a videoconference is more collaborative. A multiple video conference is a video call that allows attendees in several locations to participate in a single virtual conference room. Most modern conference rooms and classrooms feature videoconferencing appliances, and there are many competing technology providers.
What Type Of Live Streaming Is Right For Your Event?
Okay. So now that you know some of the basic live streaming terminology, how do you know what type of live streaming you should use for your next event? And what should you look for in a company to provide these services?
If you want to live stream a public event to people who can’t attend in person, find a video production company that can provide live streaming services on social media platforms like YouTube and Facebook. If you are looking for a private live stream for a special event for your shareholders, staff or trade show, or a pay-per-view event, you will want to find a company that can send the live stream of the event to your own API or streaming service account.
With the ease of live social media, many people think that “going live” is simple, but for an event, it’s a lot more than just plugging in a camera to a computer with internet access! You need to find a company that can provide full backend support including audio mixing, camera/video switching, content playback, recording, lighting, staging and logistics. Video production companies that provide backup systems and redundancies ensure successful event execution.
Live streaming is a great way to get your event out to a larger audience than your in-person venue can hold or to keep it as private as you need it to be for your company. It involves more planning, logistics, technology and skilled professionals to help run the show.
If you’re considering live streaming for your next event, contact our live streaming team today to discuss how we can help.