Why Video Is Important During Challenging Times

Why Video Is Still Important: What You Need To Know 

We’ve said it before: video is still important! The demand for video is high with more and more events moving from live in-person to virtual. Not to mention the additional time-sensitive information that businesses and organizations need to be sharing in the world we’re living in today with COVID-19. The professionals at HubSpot have recently reported that 71% of people watch more video today than they did a year ago. Makes sense, right?

Video is important during challenging times like we are facing right now because it’s one of the best ways to connect. What are some of the other reasons why video is still important? Let’s take a look at the top reasons why video is more important now than ever, according to the team of virtual event professionals at Wired Production Group. 

How Does Video Help During Challenging Times? 

– Video is easy to digest. Our brains process visuals so much faster than text. Experts say that 90% of information transmitted to your brain is visual. Leverage video to advance your skill set.  Whether you’re engaging your audience with webinars, town halls, training sessions, or other virtual events, you’re using video as a tool to help them learn. 

– Everyone is entertained with video. While our brains can quickly comprehend what you see on the screen in front of you, take time to also entertain! Re-purpose old video content and condense down the information you have to share new, fun videos with your audience. By creating funny and engaging content, you’re providing your audience with relief from the day-to-day monotony of their life. Bring joy through your video messaging! 

– Sharing videos is caring. Video is so easy to share online! Someone sharing a video with you means that they were thinking of you and have an emotional connection to what they’re seeing – and you. Take advantage of the opportunity to have an emotional connection with your audience through your video presence. 

– Video offers positive ROI. It’s incredibly important to be in front of your audience, especially during challenging times like we are facing in today’s world. Now is the perfect opportunity to convince your audience to like, know, and trust you, which in turn should give them more reason to connect with you and engage in your services. At this point in time, lower video production quality is acceptable. However, you need to understand that to increase your value as you continue to build your relationship with your audience, the best way to do this is by sharing your messaging in high-quality video on a long-term basis. 

– Reach your audience virtually anywhere. Videos are a convenient and effective way to spread your message whether it’s to 10 people in your backyard or 10,000 across the globe. Don’t hesitate to share your message in a video rather than a blog or email. You are encouraged to get creative with producing video content even when you don’t have access to your audience in person. Video is constantly bringing audiences together from all corners of the world. Don’t miss your chance to communicate your message with video.

Video Production Case Studies for Events Across America

UC Davis Big Ideas

About the Project: Wired Production Group partnered with UC Davis to produce a virtual event series called “Big Ideas.” The series of six weekly virtual events shared information on how to support the UC Davis initiatives that will lead to solving some of the most pressing issues in California and the world. 

Prairie High School Summer Athletics

About the Project: In 2020, the Prairie Hawks Baseball and Softball leaders in the College Community School District are taking the season to a new level to accommodate the current public health and safety measures. Prairie High School partnered with Wired Production Group in Cedar Rapids to offer video production, including live streaming services, for baseball and softball fans to watch the 2020 baseball and softball home games online. The games online brought in viewers from more than 20 states across the country. 

Iowa Irish Fest 

About the Project: The 14th Annual Iowa Irish Fest in Waterloo, Iowa had plans to host more than 50 performances with over 50,000 attendees over the course of their three day festival the first weekend in August 2020. Due to COVID-19, the volunteers with Iowa Irish Fest made the decision to move the festival to a virtual platform. Wired Production Group worked closely with the Iowa Irish Fest volunteers. The team worked to coordinate sponsor footage, design graphics, and record introductions to the performances. Wired Production Group’s virtual event team edited the footage from 2019’s festival and included new footage from this year’s performers. The virtual festival brought three shows over the course of the regularly scheduled Iowa Irish Fest weekend via Facebook and YouTube. With more than 13,000 views and an incredible amount of positive feedback, the virtual festival was a success in 2020. 

Ready to Share Your Message Through Video? 

If you are ready to have a professional video produced that will make you stand out and allow your message to be truly heard, contact us today!

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