The Ultimate Guide to Event Signage
When it comes to planning a successful event, it’s important to communicate with your attendees. Signage plays a role in guiding and informing them. Let’s cover some of the most effective ways to use signage at your next event.
Print Signage: The Traditional Favorite
- Posters and Banners: Used for event branding and for special areas like registration or keynote speakers.
- Directional Signage: These signs help attendees find their way around the event, directing them to the tradeshow floor, restrooms, or breakout rooms.
- Floor Decals: Used to guide people in open spaces.
Print signage is cost-effective, customizable, and a great way to communicate. Large banners and posters are visually impactful, create brand awareness, and set the tone. Printed directional signs help reduce confusion and guide your attendees.
TV And Digital Displays: Dynamic and Engaging
- LED Screens: Used to display real-time event schedules, important announcements, or advertisements.
- Kiosks: Allow attendees to see information about the event or interact via touch screens.
- Live Feed Displays: Show live broadcasts of keynote speakers, panels, or activities.
TV and digital displays offer versatility and high visibility, making them great for grabbing the attention of attendees. LED screens should be placed strategically to ensure maximum exposure to important event information. Digital signage is especially effective in high-traffic areas where large numbers of people pass by.
Interactive displays give attendees a hands-on experience, allowing them to access event schedules, maps, and exhibitor information without needing to ask for help. Real-time updates on TV screens are also a great way to keep attendees informed about the latest event news.
LED Signage: Eye-Catching and Efficient
- LED Wall Panels: These digital screens display videos, images, and text.
- LED Text Displays: Typically used for messaging and scrolling announcements. These are great for delivering quick, short updates.
LED signage is effective at attracting attention, especially when placed in busy areas of an event. LED signs help display information even in large, busy spaces. The flexibility of LED displays also allows for real-time content changes.
Projection Mapping: Gorgeous and Immersive
- Wall or Floor Projections: Custom visuals are projected onto surfaces like walls, floors, or objects, creating immersive experiences.
- 3D Projections: Used to create the illusion of three-dimensional movement and depth. These are perfect for live performances or product launches.
Projection mapping is an innovative and visual way to engage attendees. It transforms any surface into a dynamic canvas. It’s particularly useful for high-end events like galas, product launches, and conferences. It can also be a powerful tool for showcasing sponsors and brand messaging in an interesting way.
Social Media Walls: Engaging the Audience in Real-Time
- Live Social Feeds: Displays live feeds of posts tagged with the event hashtag, showing attendees’ photos, tweets, or posts.
Social media walls encourage attendees to engage with the event in person and online. Displaying social media content from attendees and event speakers builds a sense of community and excitement. Social media walls create a dynamic and interactive atmosphere where participants feel involved in the event, sharing their experiences and contributing to the buzz.
This type of signage is beneficial for large-scale festivals, trade shows, or conferences where social media interaction plays a key role in event promotion.
Use QR Codes On Your Signs
QR codes have become a go-to tool offering instant access to content. When put on print signage, QR codes let attendees access event apps, speaker bios, schedules or social media pages quickly with their phones. For example, a QR code linked to a map of the venue can help people find specific locations or exhibitors quickly without needing to consult printed maps. They also allow for a paperless experience, which is great for sustainable events.
Choosing the Right Signage For Your Event
Each type of signage has its unique advantages, and the most effective event organizers use a combination of methods to ensure they reach their target audience. Print signage is still a reliable and affordable option. Digital displays like TVs and LED screens grab attendees’ attention with vibrant, real-time content.
Projection mapping takes the experience to a whole new level, offering stunning visual effects that are hard to ignore. QR codes and social media walls provide a digital touch, encouraging attendees to engage with event content on their mobile devices.
When planning your next event, consider the atmosphere, goals, and size of your audience, and choose signage that complements your event’s needs. By using various signage types, you’ll create an informative and engaging experience for your attendees.