Lights, Cameras, Content: How to Use Video From Your Event
You planned for your event. You booked the talent. The lighting was perfect, the energy was high, and the vibe was amazing. But if you’re not using the video from your event, you’re missing out! The video you recorded allows you to extend your event’s reach, value, and impact long after your event is over.
Video is one of the most powerful pieces of digital marketing content. Often, companies stop at the highlight reel. What you really need is a video content strategy that turns your event into a long-term asset.
Let’s break down how to use event video and make it work for your brand.
Create A Highlight Reel
The highlight reel is important — but it should be more than just smiling faces and snapshots of the event. The best video reels tell a story. They have emotion, energy, and purpose. Are you showing off the experience to potential clients? Hyping next year’s event? Thanking attendees?
Add voiceover. Include testimonials. Use music that matches your brand’s tone. End with a call to action. This becomes the flagship video for your post-event marketing — and you want it to feel like a mini movie, not just a bunch of video clips. Put a lot of thought into this compilation.
Break It Down Into Bite-Sized Social Content
Your 90-second recap isn’t enough on its own. Turn that footage into short-form clips made for Instagram Reels, TikTok, LinkedIn and YouTube Shorts. Think 15- to 30-second videos that grab attention.
Add bold text overlays, captions, and music that aligns with your target platform. These clips should be optimized for scroll-stopping performance and made to be shared.
Make sure to create platform-specific versions (vertical for TikTok, square for Instagram, horizontal for YouTube).
Feature Speakers and Talent With Standalone Clips
If you had keynote speakers, panels or performers, you likely have amazing moments that deserve their own videos. Pull out individual speaker clips — especially the most powerful quotes, stats or soundbites — and package them into short videos.
These clips are perfect for LinkedIn posts, newsletters or for intros to blogs. Plus, your speakers will likely share these, giving you extra exposure.
Use Testimonials
Did you get any on-camera testimonials from attendees, sponsors or clients? Good. If not, you should definitely add this to your next event video plan.
Event testimonials are great for building trust. They show real people talking about your event. Use these in sales decks, landing pages, case studies, and social ads. Authentic video sells better than copy by itself.
Create a Reel for Next Year’s Event
One of the smartest things you can do is edit your footage with future promotion in mind. Instead of just looking back, create a video that builds anticipation for the next event.
Include dynamic moments, crowd energy, and speaker soundbites.
Release this video when tickets go on sale or when registration opens.
Use Footage in Your Sales And Sponsorship Decks
Nothing sells next year’s opportunity like this year’s impact. Cut together a sponsor-specific reel that shows brand placements, product demos, signage, activations, and audience reactions.
This kind of visual proof is more persuasive than a slide full of stats. When potential sponsors see how engaged the crowd was and how the event looked, they’ll be more interested to want in.
Repurpose for Internal Use
Don’t forget about your internal team. Event footage can be used to motivate staff, onboard new hires, or share wins with leadership. Create an internal event video that showcases what your team pulled off — complete with results, emotional moments, and team shout-outs.
This type of video builds culture, pride, and alignment.
Add Event Video To Your Website And For Case Studies
Your event page shouldn’t go dormant once the event is over. Refresh it with videos that show the event in action. You can even build out a case study page that includes a video component, testimonials, and data.
Video is your strongest proof point — make sure it lives somewhere permanent and searchable.
DON’T LET GREAT FOOTAGE GO TO WASTE
If you’re investing in a high-impact experience, invest in a plan to use that content with intent. Whether it’s for hype, storytelling, conversion, or long-term branding, your videos should work as hard as your event.