5 Reasons to Hire A Video Production Company

5 Reasons Why You Should Hire A Professional Video Production Company To Help You Create Your Marketing Videos

Video is HOT! In fact, video is one of the fastest-growing digital marketing strategies. It is great way to promote your services or products and help capture the minds of potential clients and customers. But video marketing needs to be done properly and professionally.

A do-it-yourself approach might work for some companies and for some types of videos, but if you want high-quality videos for your brand, then you may want to consider hiring a professional video production company to create some of your videos. Here we give you five reasons you should hire a video production company for some of your most important videos.

Get The Best Video Production Equipment

Most everybody has video equipment – like an affordable video camera or smartphones, but not many have high-quality video recording equipment. Recording video on your smartphone gives off a lower quality production, with unstable shots and bad zooming. If this standard of video works for your company’s brand image, then that’s great. However, for something more professional-looking, an expert is needed.

Two Members of Professional Video Crew Work Together with a Camera on a Dolly for a Video Shoot Involving a Large SUV on the Road

A professional video production company has high-quality, professional video camera equipment. This will give you much clearer videos, with clean framing and zooming. Additionally, they will have stands to keep the camera steady so the video will be stable — not shaky.

Also, it’s important to use the right lenses, filters and other gadgets — and these types of extra video camera equipment can cost you quite a bit of money. If you don’t have that type of money in your budget, go hire your videos out!

Expert, Professional Lighting

Lighting is one of the most important components to a quality video. You need great lighting to get the best videos of people, things and locations. Lighting can frame and pull the viewer’s eye to specific areas in the video.

The video camera and the eye respond in a different way to light. When you’re recording a video, you should put extra lighting in strategic locations. Understanding what and how to add the right lighting requires expertise and special lighting equipment.

If you’re selling a product, understanding how to light it effectively is essential to making it look professional. A video production company will know how to light your product properly.

Purchasing equipment to light your videos properly can be pricey. It requires costly lights, stands, filters and specific bulbs. You will also need other gadgets to reflect and diffuse light. Instead of spending your money on this costly equipment, it might be better to hire a professional video company that already has all of the equipment you need.

Photo of professional boom microphone on set for an outdoor video shoot

High-Quality Sound Makes All The Difference In Videos

Sound is often overlooked. Sound can add a lot to a video. The sounds of your videos should be planned out as carefully as the videos themselves. Keep in mind, you typically will have several people around to record the video – but will usually only one person responsible for sound (if you have any dedicated sound person at all.) Sound is extremely important to the impact your videos have on the viewer.

Professionals have the equipment to ensure that the sound in your video is recorded at a high-quality level. This eliminates distracting background noises and clearly records voices.

Next, the sound needs mixing. Different speakers let certain frequencies through. The sound might be fantastic on your speakers, but the sounds on your video might not sound great on the speakers in a conference center or auditorium.

The video production company will produce a mix that works in almost any environment or situation – making the sound in your video seem very professional to your audience.

Post-Production Experience

Even if you do handle the filming of some of your videos, you still need to deal with post-production. This is a whole new skill set altogether that requires professional knowledge and the ability to use a wide variety of software programs.

This process also takes a long time and many underestimate just how much work goes into it. It could take hours of work to edit the footage and include any post-production effects. Audio has to be matched up with the video and all of the video footage needs to be checked out to take out any unwanted elements.

If you get this wrong, you run the risk of making the video look cheap and amateurish. No matter how good the quality of the shoot was, transitions and editing in the wrong places can make your video look less than professional. A professional video production company speeds up the whole process by understanding what needs to be done and having the experience to make it happen quickly.

Professional Video Production Frees Up Your Time

Creating and producing videos for your marketing efforts can be a long, laborious process. It all begins with an idea. Your video ideas then need to be mapped out: locations, sets, actors may need to be hired in addition to having the proper video, sound and lighting equipment. Once that is done, shooting will take about a day…and then you still need someone to do the post-production.

Then you need to market and promote the video! Instead, you could’ve spent your time doing what you do best – running your company!

A video production company will have everything needed to create an outstanding and professional video for you – right out the gate.

Even though hiring a video production company can be a little pricey, getting videos that show off your company, products and services in the best way possible will go a long way towards getting the attention your video will receive online – or wherever you choose to promote your video marketing content.

If you’re ready to take the leap and get a high-quality, professional video done to market and promote your company, let us know! We can’t wait to help you.

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