How To Use Video In Your Social Media Marketing
Video is one of the best ways to market and promote your business online — especially on social media. A great video can tell a story or share an emotional message. Videos can explain everything from your company culture to your new product or service. Videos can help you get more customers and get more people engaging with your brand. According to Brightcove’s 2018 Video Marketing Survey, 53% of consumers engage with a brand after viewing a video on social media.
To get the most out of your social media video marketing efforts, you want to produce videos that are of high quality. If you don’t have a team of qualified people to produce professional videos, it’s best to work with a professional video production company to produce videos for you.
What Can A Professional Video Production Company Do For Your Social Media Marketing?
When you’re developing videos for social media, high-quality content and video production is important. (You have probably seen low-budget TV commercials and dorky videos on your social media feed before. You don’t want to be one of those companies!)
To showcase your brand, a professional video production company is able to provide creative direction so your video is actually engaging. Here are some things a professional video production company can provide to help your social media videos stand out:
- – Voiceovers and Music: To tell your story, you want a professional voiceover. Consider a voice that helps tell your story, like a college-age student talking about their campus visit or a mother sharing her experience in your children’s clothing store. Find the right music to match the mood of your brand story. Your audio should reflect what message you want to convey in the video.
- – Creative content: Content quality is just as important as production quality. The more engaging your content is, the more likely that your audience will buy into and share your message. Professional video can help speed up your sales cycle because prospects can see your product or service in action or can become emotionally connected to your message.
- – Professional equipment: There is always a time and place for a cell phone-created video and user-generated content, but don’t settle for low-quality that will reflect poorly on your brand image. Broadcast-quality gear, operated by highly-trained, experienced video production professionals is much more likely to enhance your brand’s image in the public’s eye.
- – Relationships: Trusting a professional video production company allows you to take a step back and focus on your daily work. You can’t devote 40 hours a week just to developing content and putting in the behind the scenes efforts to make your videos. That’s what creative resources, like a video production company, are for. They want to invest in your brand and share your message for you, so you can focus on investing in your staff and your target clients.
Professional video builds trust in your brand. It is proven to boost conversions and sales, thus showing great ROI. While hiring a video production company is not always the most inexpensive piece of your social media marketing efforts, it definitely pays off.
Video Production Case Studies for Social Media Marketing Campaigns Nationwide
Client: TIGI Academy NYC
About the Project: Hair products company, TIGI, is a long-time client of Wired Production Group. The company hosts events across the country for hair professionals, including styling classes, product demonstrations, and more. One of their frequent guest presenters is Jen Planck, a motivational speaker for the salon industry. We were asked to create promotional spots for Jen’s trademark “Impact Zones” presentations. Jen is a 5′ tall dynamo dressed in leather, with a braided mohawk who delivers an unapologetically loud, in-your-face, heart-pounding pep rally. Our task was to convey that style. Our video professionals combined fresh handheld coverage with testimonials and earlier event recordings, then added in some glitchy transitions to amp up things up. The final delivery to TIGI was a one-minute widescreen spot and a 30-second square spot for social media.
Client: Clark Orthodontics
April 28th is National Pay It Forward Day and we are giving away free braces! check out our video below to see how to be entered to win! LIKE AND SHARE OUR POST!! #clarkorthofreebraces #payitforward
Posted by Clark Orthodontics on Thursday, February 1, 2018
About the Project: The staff at Clark Orthodontics approached our team of professionals with the idea that they wanted to give away free braces. We developed a marketing plan for this concept and created a video to spread their message by asking people to nominate someone that they found deserving of free braces. This social media marketing campaign was developed to coincide with “Pay It Forward Day” on April 28, 2018.
We are so excited to share the winners of our Pay It Forward Campaign! Our team had so many amazing nominations, we had a hard time picking just one person…so we chose TWO awesome people to receive FREE BRACES! Please share this video with friends and family and we challenge YOU to go out and Pay It Forward!!!The Team at Clark Orthodontics#clarkorthofreebraces #clarkortho #freebraces #payitforward #orthodontics #winners #GoodGoesRound #OneMillionActsofGood #WeAreWiredThank you to Wired Production Group for their amazing job producing the video!
Posted by Clark Orthodontics on Friday, April 27, 2018
This video was posted directly on their Facebook page for proper insight tracking and was launched on February 1, 2018. Contest submissions were accepted through April 14. This gave us roughly two weeks to coordinate with the client — and time to surprise their winners. The follow-up video to close their social media marketing campaign highlighted the moment the winners found out they would be receiving a new smile — free of charge. This video was published just in time to celebrate “Pay It Forward Day.”
Our video production crew loves these kinds of creative projects! It’s an incredible feeling to be able to create and share amazing stories like these through video. If you are looking for some creative marketing direction, want to help boost your social media presence, and increase your click-through rates with video, contact our award-winning video production team today!